Market Entry – the Operational Implementation
The step “market entry” implies the operational implementation of the project. Thereby the realisation of the activities is carried out step by step. The process of market development needs a systematic approach and consists of several steps such as the legal establishment of your local company, the application for licenses and authorisations, the selection of a proper site, the creation of the organisational platform and distribution channels, the implementation of core processes as well as the search for suppliers and co-operation partners. In this process communication plays a crucial role. With a thorough selection of communication tools an image is created and future clients are addressed.
Adjustment and Control
The business model is in place and the operational business shows whether all the processes work in accordance to the plan. In order to countervail discrepancies an establishment of a measuring process is important. It is the aim to reach a prompt profitability.
Ready for the Market Development
ESA-Meridian Consulting, together with your company, has established the framework for the market entry and has successfully implemented the business model. The processes are running stable and efficient. Now it is time for further market development.

upcoming events
Carbon Markets Africa & Biofuels Markets Africa
ESA-Meridian endorses the Carbon Markets Africa and the Biofuels Markets Africa conferences in Cape Town, South Africa:
Carbon Markets Africa Biofuels Markets Africa
CDM business opportunities in Africa
Cape Town, South Africa, 17-19 November 2008
The pan-African meeting place for the biofuels industry
Cape Town, South Africa, 20-21 November 2008 >>>
news
ESA-Meridian and EITEP agree partnership
The Euro Institute for Information and Technology Transfer in Environmental Protection GmbH (EITEP) based in Hannover, Germany has appointed ESA-Meridian as a partner for Southern Africa. EITEP was founded by professional associations to offer assistance in international markets, focusing especially on medium-sized producers, service providers and operators in the energy, water and environmental sectors. EITEP works for and also collaborates with the respective professional associations in Germany. >>>
news
New Business Address of ESA-Meridian
Growth needs Space! Therefore ESA-Meridian has moved to a larger business premises. Our new address and contact details are: ESA-Meridian Consulting (Pty.) Ltd. Our e-mail address welcome@esa-meridian will of course stay the same. >>>
25 Tahiti Close
7975 Capri Village, Fish Hoek / Cape Town
Republic of South Africa
Telefon: +27 (0)21 7854-609
