Market Entry – the Operational Implementation
The step “market entry” implies the operational implementation of the project. Thereby the realisation of the activities is carried out step by step. The process of market development needs a systematic approach and consists of several steps such as the legal establishment of your local company, the application for licenses and authorisations, the selection of a proper site, the creation of the organisational platform and distribution channels, the implementation of core processes as well as the search for suppliers and co-operation partners. In this process communication plays a crucial role. With a thorough selection of communication tools an image is created and future clients are addressed.
Adjustment and Control
The business model is in place and the operational business shows whether all the processes work in accordance to the plan. In order to countervail discrepancies an establishment of a measuring process is important. It is the aim to reach a prompt profitability.
Ready for the Market Development
ESA-Meridian Consulting, together with your company, has established the framework for the market entry and has successfully implemented the business model. The processes are running stable and efficient. Now it is time for further market development.
upcoming event
ESA-Meridian endorses Carbon Markets Africa conference
ESA-Meridian endorses the second year in row the Carbon Markets Africa conference, which takes place from November 10th until November 11th 2009 in Cape Town (South Africa). For further information please visit the event website by cklicking on the following logo: 
upcoming event
Europe Africa Business Summit 2010 in Durban, South Africa
After the first succesful Europe Africa Business Summit (EABS) in April 2008 in Hamburg (Germany), the NEPAD Council plans the follow-up event. ESA-Meridian endorses also the 2. Europe Africa Business Summit, which takes place in Durban (South Africa) from June 16th until June 18th 2010. For further information regarding the EABS 2010 please visit the event website by cklicking on the following logo: 
news
ESA-Meridian and EITEP agree partnership
The Euro Institute for Information and Technology Transfer in Environmental Protection GmbH (EITEP) based in Hannover, Germany has appointed ESA-Meridian as a partner for Southern Africa. EITEP was founded by professional associations to offer assistance in international markets, focusing especially on medium-sized producers, service providers and operators in the energy, water and environmental sectors. EITEP works for and also collaborates with the respective professional associations in Germany. >>>