Market Entry – the Operational Implementation
The step “market entry” implies the operational implementation of the project. Thereby the realisation of the activities is carried out step by step. The process of market development needs a systematic approach and consists of several steps such as the legal establishment of your local company, the application for licenses and authorisations, the selection of a proper site, the creation of the organisational platform and distribution channels, the implementation of core processes as well as the search for suppliers and co-operation partners. In this process communication plays a crucial role. With a thorough selection of communication tools an image is created and future clients are addressed.
Adjustment and Control
The business model is in place and the operational business shows whether all the processes work in accordance to the plan. In order to countervail discrepancies an establishment of a measuring process is important. It is the aim to reach a prompt profitability.
Ready for the Market Development
ESA-Meridian Consulting, together with your company, has established the framework for the market entry and has successfully implemented the business model. The processes are running stable and efficient. Now it is time for further market development.
upcoming event
Business trip to South Africa in January 2011
The next business trip to South Africa organised by ESA-Meridian takes place from January 22, 2011 until January 28, 2011. Participants get the chance to talk to business leaders, visit companies as weel as infrastructure projects. For further information please send us an e-mail to businesstrip2011@esa-meridian.com
news
ESA-Meridian in Renewable Energy working group
Renewable energy are gaining importance in the local energy mix. The South African government is focussing on solar and wind within its strategic energy planning. Generous feed-in tariffs has already attracted local as well as international investors. The German-South African Chamber of Commerce in Johannesburg has set-up a working group dealing with renewable energies. The working group represents inter alia the interests of the German industry in this important industry segment. ESA-Meridian is an active member of the working group and will report on a regualr basis about the news.
upcoming event
automechanika - 2011 again in South Africa
The automechanika open its doors again from March 9, 2011 until March 12, 2011. After a succesful kick-off in 2009 the fair expects approximately 400 exhibitors on the NASREC premises in Johannesburg. Automecchanika is one of the most important automotive fair worldwide. The event is a cooperation between Messe Frankfurt and South African organisers.