From Market Data to Market Evaluation

Our market evaluation (Phase 1) delivers you an idea about South Africa’s attractiveness as a manufacturing base and market area for your goods and services. A thorough analysis includes an assessment of the local conditions, the sector, competition as well as the competitive environment of your company. The collection of market data will give you a first basis for future decision making.

ESA-Meridian Consulting supports you with relevant data for a market evaluation. In detail we will cover the following aspects in the course of our analysis:

Local Conditions 

  • political and economic risks
  • legal restrictions
  • economic factors
  • demographic/ geographical factors
  • socio-cultural aspects

The Sector 

  • market volume
  • market potential
  • market growth
  • customer structure
  • price margins
  • market accessibility
  • seasonal factors
  • distribution/ marketing/ sales

The competition 

  • competitors
  • competition structures
  • market shares
  • environmental aspects
  • cost structures
  • performance strategies
  • performance capacities
  • distribution policy
  • price policy
  • communication policy

Own Competitive Environment 

  • availability of resources
  • competitive edges
  • definition of target groups/ clients
  • expected turnover
  • analysis of the potential yield

upcoming event

ESA-Meridian endorses Carbon Markets Africa conference

ESA-Meridian endorses the second year in row the Carbon Markets Africa conference, which takes place from November 10th until November 11th 2009 in Cape Town (South Africa).  For further information please visit the event website by cklicking on the following logo:

  

upcoming event

Europe Africa Business Summit 2010 in Durban, South Africa

After the first succesful Europe Africa Business Summit (EABS) in April 2008 in Hamburg (Germany),  the NEPAD Council plans the follow-up event. ESA-Meridian endorses also the 2. Europe Africa Business Summit, which takes place in Durban (South Africa) from June 16th until June 18th 2010. For further information regarding the EABS 2010 please visit the event website by cklicking on the following logo:

  

news

ESA-Meridian and EITEP agree partnership

The Euro Institute for Information and Technology Transfer in Environmental Protection GmbH (EITEP) based in Hannover, Germany has appointed ESA-Meridian as a partner for Southern Africa. EITEP was founded by professional associations to offer assistance in international markets, focusing especially on medium-sized producers, service providers and operators in the energy, water and environmental sectors. EITEP works for and also collaborates with the respective professional associations in Germany.  >>>