From Market Data to Market Evaluation
Our market evaluation (Phase 1) delivers you an idea about South Africa’s attractiveness as a manufacturing base and market area for your goods and services. A thorough analysis includes an assessment of the local conditions, the sector, competition as well as the competitive environment of your company. The collection of market data will give you a first basis for future decision making.
ESA-Meridian Consulting supports you with relevant data for a market evaluation. In detail we will cover the following aspects in the course of our analysis:
Local Conditions
- political and economic risks
- legal restrictions
- economic factors
- demographic/ geographical factors
- socio-cultural aspects
The Sector
- market volume
- market potential
- market growth
- customer structure
- price margins
- market accessibility
- seasonal factors
- distribution/ marketing/ sales
The competition
- competitors
- competition structures
- market shares
- environmental aspects
- cost structures
- performance strategies
- performance capacities
- distribution policy
- price policy
- communication policy
Own Competitive Environment
- availability of resources
- competitive edges
- definition of target groups/ clients
- expected turnover
- analysis of the potential yield

upcoming events
Carbon Markets Africa & Biofuels Markets Africa
ESA-Meridian endorses the Carbon Markets Africa and the Biofuels Markets Africa conferences in Cape Town, South Africa:
Carbon Markets Africa Biofuels Markets Africa
CDM business opportunities in Africa
Cape Town, South Africa, 17-19 November 2008
The pan-African meeting place for the biofuels industry
Cape Town, South Africa, 20-21 November 2008 >>>
news
ESA-Meridian and EITEP agree partnership
The Euro Institute for Information and Technology Transfer in Environmental Protection GmbH (EITEP) based in Hannover, Germany has appointed ESA-Meridian as a partner for Southern Africa. EITEP was founded by professional associations to offer assistance in international markets, focusing especially on medium-sized producers, service providers and operators in the energy, water and environmental sectors. EITEP works for and also collaborates with the respective professional associations in Germany. >>>
news
New Business Address of ESA-Meridian
Growth needs Space! Therefore ESA-Meridian has moved to a larger business premises. Our new address and contact details are: ESA-Meridian Consulting (Pty.) Ltd. Our e-mail address welcome@esa-meridian will of course stay the same. >>>
25 Tahiti Close
7975 Capri Village, Fish Hoek / Cape Town
Republic of South Africa
Telefon: +27 (0)21 7854-609
