From Market Data to Market Evaluation

Our market evaluation (Phase 1) delivers you an idea about South Africa’s attractiveness as a manufacturing base and market area for your goods and services. A thorough analysis includes an assessment of the local conditions, the sector, competition as well as the competitive environment of your company. The collection of market data will give you a first basis for future decision making.

ESA-Meridian Consulting supports you with relevant data for a market evaluation. In detail we will cover the following aspects in the course of our analysis:

Local Conditions 

  • political and economic risks
  • legal restrictions
  • economic factors
  • demographic/ geographical factors
  • socio-cultural aspects

The Sector 

  • market volume
  • market potential
  • market growth
  • customer structure
  • price margins
  • market accessibility
  • seasonal factors
  • distribution/ marketing/ sales

The competition 

  • competitors
  • competition structures
  • market shares
  • environmental aspects
  • cost structures
  • performance strategies
  • performance capacities
  • distribution policy
  • price policy
  • communication policy

Own Competitive Environment 

  • availability of resources
  • competitive edges
  • definition of target groups/ clients
  • expected turnover
  • analysis of the potential yield

upcoming event

Business trip to South Africa in January 2011

The next business trip to South Africa organised by ESA-Meridian takes place from January 22, 2011 until January 28, 2011. Participants get the chance to talk to business leaders, visit companies as  weel as infrastructure projects. For further information please send us an e-mail to businesstrip2011@esa-meridian.com  

news

ESA-Meridian in Renewable Energy working group

Renewable energy are gaining importance in the local energy mix. The South African government is focussing on solar and wind within its strategic energy planning. Generous feed-in tariffs has already attracted local as well as international investors. The German-South African Chamber of Commerce in Johannesburg has set-up a working group dealing with renewable energies. The working group represents inter alia the interests of the German industry in this important industry segment. ESA-Meridian is an active member of the working group and will report on a regualr basis about the news.  

upcoming event

automechanika - 2011 again in South Africa

The automechanika open its doors again from March 9, 2011 until March 12, 2011. After a succesful kick-off in 2009 the fair expects approximately 400 exhibitors on the NASREC premises in Johannesburg. Automecchanika is one of the most important automotive fair worldwide. The event is a cooperation between Messe Frankfurt and South African organisers.